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Creative Makeup Director Tom Pecheux is a favorite of top photographers,
stylists and fashion editors around the world for his sophisticated take on
Parisian glamour. He has partnered with Estée Lauder to help set artistic
direction for the next generation of makeup and communicate his point of view
on modern beauty to consumers, press and fashion and beauty influencers.
“We are incredibly excited to partner with Tom Pecheux,” said Jane Hertzmark
Hudis, Global Brand President, Estée Lauder. “Tom will add a new energy,
style and fashion edge to Estée Lauder makeup. His intuitive sense of color
and expertise in global beauty trends will help us redefine modern color in a
bold new way.”
Beginning in Spring 2010, new, high-impact color products influenced by
Pecheux will appear at Estée Lauder. Pecheux's makeup artistry will be
featured in new advertising campaigns with Estée Lauder model Hilary Rhoda.
Pecheux began his career three decades ago by assisting the legendary
makeup artist Linda Cantello but it was through his close creative relationships
with Mario Testino and Carine Roitfeld at the start of the 1990s that Pecheux
established himself as a leading force in makeup. Philosophically, Pecheux
believes that make-up should flatter rather than conceal or embellish.
“It's a great privilege to work with the Estée Lauder brand,” said Pecheux. “We
are both dedicated to making women look and feel beautiful. I know this will be
a great creative partnership.”
Throughout his career, Pecheux has consistently worked with the finest
fashion photographers, including Mario Testino, Patrick Demarchelier, Craig
McDean, Peter Lindbergh, and Inez Van Lamsweerde and Vinoodh Matadin.
He has also created striking runway looks and memorable advertising
campaigns for leading fashion houses. Pecheux is also a regular contributor to
top fashion magazines around the world.
stylists and fashion editors around the world for his sophisticated take on
Parisian glamour. He has partnered with Estée Lauder to help set artistic
direction for the next generation of makeup and communicate his point of view
on modern beauty to consumers, press and fashion and beauty influencers.
“We are incredibly excited to partner with Tom Pecheux,” said Jane Hertzmark
Hudis, Global Brand President, Estée Lauder. “Tom will add a new energy,
style and fashion edge to Estée Lauder makeup. His intuitive sense of color
and expertise in global beauty trends will help us redefine modern color in a
bold new way.”
Beginning in Spring 2010, new, high-impact color products influenced by
Pecheux will appear at Estée Lauder. Pecheux's makeup artistry will be
featured in new advertising campaigns with Estée Lauder model Hilary Rhoda.
Pecheux began his career three decades ago by assisting the legendary
makeup artist Linda Cantello but it was through his close creative relationships
with Mario Testino and Carine Roitfeld at the start of the 1990s that Pecheux
established himself as a leading force in makeup. Philosophically, Pecheux
believes that make-up should flatter rather than conceal or embellish.
“It's a great privilege to work with the Estée Lauder brand,” said Pecheux. “We
are both dedicated to making women look and feel beautiful. I know this will be
a great creative partnership.”
Throughout his career, Pecheux has consistently worked with the finest
fashion photographers, including Mario Testino, Patrick Demarchelier, Craig
McDean, Peter Lindbergh, and Inez Van Lamsweerde and Vinoodh Matadin.
He has also created striking runway looks and memorable advertising
campaigns for leading fashion houses. Pecheux is also a regular contributor to
top fashion magazines around the world.
 
How does it feel to be working with Estée Lauder?
Working with Estée Lauder feels like a privilege. It's fantastic to work with a company completely dedicated to women, which really helps women look and feel their best through great skincare and cosmetics. And that's what I am doing as a makeup artist. I'm also working to help women look and feel their absolute best. It's a great feeling.
I have always known the brand to deliver the very best products to help women look and feel their best. That’s exactly what a cosmetics brand should do, so I think Estée Lauder is on the right track.
What are your impressions of Estée Lauder as a cosmetic brand?
What is your role with Estée Lauder?
My role is to work with various departments including Creative, Product Development and Marketing to help create new cosmetics. Technology is always moving forward, and women are always looking for the best and the latest in their products. Now we refer to beauty as a fashion accessory, and fashion is moving very fast. If a cosmetics company doesn’t move fast, it can get lost in the shuffle. It is essential that a company specializing in beauty is up to speed with the current trends in fashion, and that is precisely why my collaboration with Estée Lauder is such an ideal fit. I’m working with Estée Lauder to help create the very latest in beauty products that are fun, playful, sexy and beautiful.
What special talent will you bring to the Estée Lauder brand?
I see myself as a kind of “curator” of global beauty trends for the Estée Lauder brand. I am hoping to contribute first-hand knowledge from around the world and bring new ideas to Estée Lauder color products and collections. I work with fashion designers, models and editors—on runway shows, ad shoots and editorial—in the U.S., Europe and Asia, and I am constantly learning and absorbing new ways to maximize color and make women look their best.
What is it like working with Aerin Lauder?
It’s great, especially because Aerin is such a strong woman. She grew up in the Lauder family, creators of Estée Lauder—so essentially, she is the brand. On top of her leadership role within the company, she is a woman, she is a mother and a wife. Sometimes celebrities and models can really lose a sense of reality, but Aerin is so down-to-earth and is a role model for women today. She may be a celebrity, a successful business woman, but she also represents reality—she’s a mom with a busy life outside of work as well.
Working with Hilary is incredible. When you first see her strong eyebrows it’s easy to think they will overpower what you can do with the other beautiful features on her face. However, it’s quite the opposite—you can really play up the eyes with her. She has such amazing features and is so photogenic. You can really have fun with her since she can wear so many different looks so well—whether we make her look bronzed, pale, dramatic, or soft. It’s all very playful and so much fun.
What is it like working with Hilary Rhoda?
What is your makeup philosophy?
First, it’s to make the woman look her most beautiful. And afterwards, if you can bring in an accessory—a bright color, maybe a bright blush, a bright lipstick or eyeliner, an interesting eye shadow—that’s the creative part. But it’s important to make a woman look her best and feel comfortable before getting creative. You may think a woman will look amazing in red lipstick, but if she doesn’t feel at ease with it, she’ll never wear it and she will just look uncomfortable. It’s really important for a woman to feel confident and great wearing makeup.
What are your favorite makeup looks on a woman?
My favorite makeup look on a woman is one that suits her perfectly. When I work with someone to create a look for them, and they say, “Thank you for making me look beautiful, I feel amazing,” I really appreciate that. Or when a photographer says, “Wow, she looks fantastic,” it’s really a huge compliment to me because it means I have managed to capture the character and personality of the woman I’m working on, her own inner beauty is reflected outwards. It’s not about transforming a woman, it’s about staying true to her natural beauty and enhancing it. For me, that’s the best look for a woman and represents the quality of good makeup technique.
What is your approach when creating runway makeup looks?
When we create looks for fashion shows, we work with all types of women—blonde, brunette, pale skin, and dark skin. We create one look for the show and every woman has to fit that look. And at the end, when the makeup is done correctly, all of the women look beautiful. Sometimes, we talk so seriously about makeup, but it is really meant to be playful—and that’s our goal, to create products that make women around the world dream.
What is the role of makeup today?
There was a time when I worked in a department store, and I would see women who would carry the pain of the world on their shoulders. Then, with a little bit of makeup, suddenly they would walk away feeling so confident and empowered. They were no longer just a mother, but a woman. I think that’s something women around the world should always remember—there are no borders, no boundaries to being able to look and feel your best.
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