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HOW IT ALL STARTED:
Private Collection Jasmine White Moss


An extraordinary fragrance begun by Mrs. Estée Lauder
remained unfinished, locked in the archives for many years.
Often inspired by her grandmother’s work, Aerin Lauder
rediscovered this lost fragrance and completed it to become
her third Private Collection fragrance.
The bottle design for Jasmine White
Moss Parfum was inspired by
Estée Lauder’s love of blue and white.
Estée Lauder surrounded herself
with blue and white patterns
throughout her house. The vases
are from her china collection.