Pure Desire

NEW. PURE COLOR ENVY
SCULPTING GLOSS
PURE COLOR ENVY
LIP VOLUMIZER
MEET YOUR NEW ADDICTION.

Pure Envy

DRIVEN BY DESIRE
PURE COLOR ENVY
LIQUID LIP POTION

Eyes
to Envy

NEW. PURE COLOR ENVY
DEFINING EYESHADOW
WET/DRY

Pure Color

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    Confident
    NEW!
    NEW!
    LIMITED EDITION
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    Intense, lip-shaping color.
    (150)
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    Jealous Blush
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    Shape. Sculpt. Shine. Lips to Envy.
    (30)
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  • $30.00
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    Lethal Red
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    Fluid lipcolor with lipstick’s potent effect.
    (42)
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    Volatile
    NEW!
    LIMITED EDITION
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    Statement-making creme matte color.
    (24)
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  • $28.00
    • This shade/size: Out of Stock
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    Fuller, smoother, more sculpted lips.
    (29)
    $28.00
    Add To Bag View Details
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    Insolent Ivory
    NEW!
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    High-definition color in high-visibility finishes.
    (17)
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Featured

Mad LipsWith
Kendall Jenner

Kendall Jenner gets tongue-tied over her new
shade of Pure Color Envy Matte Lipstick: Restless.
Read Article
Insider Tip

Open your eyes with a shimmery metallic shadow on center of eyelids.

  • $30.00
    • $30.00
    Restless
    LIMITED EDITION
    NEW!
    LIMITED EDITION
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    Limited edition statement-making color in a signed case.
    (68)
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    Mischevious Rose
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    Brilliant shaping color.
    (31)
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  • $28.00
    Why You'll Love It
    This silky lip balm hydrates and smooths with a hint of pink. A hint of pink blooms onto the lips, enhancing natural lip tone.
    • This shade/size: Out of Stock
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    Moisturizes with a touch of revitalizing color.
    (12)
    $28.00
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    Dark Ego
    NEW!
    NEW!
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    A color story in a compact.
    (55)
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  • $38.00
    • $38.00
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    Beach Metals
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    Total eye look: highlights, defines and lines.
    (61)
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  • $21.00
    • 0.3 oz.  $21.00
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    Pure Red
    NEW!
    LIMITED EDITION
    NEW SHADES
    ONLINE EXCLUSIVE
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    High shine. Long-wear.
    (122)
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  • $26.00
    • .13oz  $26.00
    • .13oz  $26.00
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    Violet Electra
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    LIMITED EDITION
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    ONLINE EXCLUSIVE
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    Luminous color and shine.
    (40)
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  • $26.00
    • .13oz  $26.00
    • .13oz  $26.00
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    • .13oz  $26.00
    Ripe Papaya
    NEW!
    LIMITED EDITION
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    Sheer brilliance.
    (75)
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  • $26.00
    • $26.00
    • .13oz  $26.00
    • .13oz  $26.00
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    Scarlet Siren
    NEW!
    LIMITED EDITION
    NEW SHADES
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    Magnified brilliance.
    (244)
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