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DETAILS
- BENEFITS
- 15-hour wear, zero smudge
- Extraordinary length
AWARD WINNER
"Eye Makeup Award"
Shape of Beauty 2008 Awards
SHAPE Magazine, September 2008
PRODUCT DETAILS
15-hour staying power.
Lashes that last.
Zero smudge.
Extreme wear. Extraordinary length. Unstoppable power-now the smudge-free lash look you see in the morning is the look you keep all day.
THE LOOK
- Long, smudge-free lashes, expertly separated.
THE BRUSH
- Lash-Xtender™* Brush elongates, separates and surrounds each lash in glossy, intensified color.
THE BRISTLES
- Micro-fiber bristles go deep into lash bed to comb and detangle lashes for super separation from root to tip.
- Lashes channel through the brush's saturated core for a rich coating of pigment.
THE FORMULA
- Smudge-Shield™* formula with innovative polymers locks in the mascara to keep it on lashes and off you.
- Resists high temperatures, high humidity and perspiration.
THE WEAR
- Lasts 15-hours-without smudging, flaking or wearing away.
- Warm water and cleanser unlocks the formula and removes every last trace. (Eye makeup remover works too.)
FORMULA FACTS
- Ophthalmologist-tested
- Fragrance-free
- Suitable for contact lens wearers
* U.S. patent pending.
COLLECTION
The Double Wear Collection
Long-wear makeup for lips, eyes and face. Now the look you see in the morning is the look you keep all day. Double Wear stays in place, stays fresh and natural. Looks flawless through heat, humidity, non-stop activity.
EXPLORE THE COLLECTION »
TIPS
BEAUTY TIPS
TURN UP THE VOLUME
Lash Primer Plus helps maximize your lash look. It doubles lash volume and boosts the benefits of your Estée Lauder mascara—whether curling, lengthening or volumizing.
FRESH IS BEST
- Never "pump" the mascara brush in and out—that's the fastest way to dry out the formula.
- For best results, and for best eye hygiene, you should buy a new mascara every 3 months. Fresh mascara goes on smoother and clings better.
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