The nature of Estée’s legacy is how she made her mark–with grit, persistance, and dedication to a dream.
It’s that certain LITTLE SPIRIT that COMPELS YOU when you’re at your MOST TIRED. It’s that
QUALITY that forces you to PERSERVERE,
find the route around the stone wall.
WHAT IF WE TOLD YOU...
It was 1946 and the beauty industry was run by men. There was no one to pave the way for a working mother with a dream. She began with four products, a passion for teaching and a signature personal touch, applying cremes to women sitting in salon chairs. Ingeniously, she beat out established brands for space on shelves in Paris and famous department stores like Saks 5th Avenue.
She envisioned a world where women looked in the miror and saw not only their beauty, but their power. 75 years later, Estée’s legacy still defines all we do,
all we believe and all that is to come.