Inspiration: A Note From

The Creators of the
Pink Ribbon, 1992

From the Estée Lauder Archives

A copy of the editor’s letter from the 1992 issue of Self magazine that launched the
Breast Cancer Awareness pink ribbon campaign, the brainchild of former
Editor-in-Chief Alexandra Penney and “one of the most energetic campaigners in
the fight against breast cancer,” the late Evelyn H. Lauder.

For more, visit The Breast Cancer Awareness Campaign.

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