Lifestyle: Culture Club

Capturing Confidence

We sat down with French actress Aïssa Maïga to talk
about our feelings surrounding foundation, and what it
really means to show the real you.

There is a lingering presumption in the beauty space that foundation is a mask. It’s heavy, it cloaks the skin, and it hides the real you. Of course, as beauty insiders, we’re biased—we love foundation, and we celebrate every woman’s freedom to wear as much or as little of it as she likes. But one thing we hear again and again about Double Wear is how adaptable it is. A little goes a long way, and no matter how much you choose to apply, it celebrates, rather than hides, the real you.

Here, meet French actress Aïssa Maïga, a longtime Double Wear devotee. “Once I discovered it, I never wanted anything else,” she gushes. And see how it’s transformed her routine—not only when it comes to getting her stage- and camera-ready, but the impact it’s had on her confidence, as well. “If you’re not honest on stage, the audience immediately feels it,” she says. “So it’s a filter that doesn’t lie.” The same can be said of foundation, so watch above to see how Maïga uses it to bring out her true self.

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