Keep it simple and wear any shade on its own. Or top off your favorite lipstick for a punchy, personalized, pampering finish. Want to layer? There are no rules in Love, so mix, remix and make your own magic with every look.

Finishes:

Comes in three glam glazes for the finish you crave—each in bright, enticing, can't-hold-'em-back shades:

• Matte: A soft, airy matte finish with a smooth, weightless feel. The full-coverage color is bold, velvety, fierce.
• Sparkle: A high-shine, super-sparkle lip topper that feels lightweight and moisturizing. The colors pop with a "unicorn" holographic effect.
• Shine: With a super lacquer shine, this liquid-latex finish is perfect as your go-to gleam, in concentrated, creamy colors.

The innovative curved wand makes precision application easy, even in just one stroke.

Pure Color Love is packed with a superfruit cocktail of Pomegranate, Mango and Açai oils. Lips feel soft and smooth, ultra comforted.

And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive.