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Pure Color Envy
Our innovative True Vision™ technology creates the perfect balance of color purity, clarity and texture.
Apply dry for a softer, more translucent finish or wet for more intense color and depth.
At last, high-definition eye color as individual as you are.
Each shade comes in one high-visibility finish: Matte (rich muted suede), Velvet (soft plush semi-matte), Luminous (pearlescent shimmer) or Brilliant (sparkling chrome metallic).