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FREE 6-PIECE GIFT: $158 value with $75 purchase* Shop Now
12-Piece Holiday Blockbuster Shop Now
Build a Skincare Set & Save 20%* Details
Free Shipping w/$50 purchase. Free Returns, too. See Details
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    Discover a regimen created with your unique skin goals in mind.
 
    Gifts they’ll love. Complimentary box and ribbon, engraving & more.
 
    Find your perfect shades with our
lipstick virtual try-on tool.
 
  
A $158 Value
Yours with any $75 purchase.*
OFFER CODE ELEVEN25
Plus, spend $135 and add a free, full-size
Advanced Night Repair Eye Gel-Creme.* 
Both gifts together a $234 value.
*While supplies last. Exclusions apply.
 
  FREE 6-PIECE GIFT
A $158 value, free with $75 purchase.*
OFFER CODE ELEVEN25
*While supplies last. Exclusions apply.
23 Products
23 Products
 
              Limited Edition
 
 
              Limited Edition
 
 
              Limited Edition
 
 
              Limited Edition
 
 
              Limited Edition
 
 
              Limited Edition
 
 
              Limited Edition
 
 
              Limited Edition
 
 
              Limited Edition
 
Limited Edition
 
Try It On
Trending
Finish
Coverage
Wear
Feel
Benefits
Find your lip-loving formula & finish.
 
  
  
  
  
  Pure Color
Melt-On Glosstick
Finish
Mirror Shine
Coverage
Sheer-to-medium coverage
Wear
Conditioning, hydrating wear
Feel
Melting solid gloss, comfortable
Benefits
Plumps & reflects
Enhances tone of natural lips
 
  
  
  
  
  Pure Color Explicit
	Slick Shine Lipstick
Finish
High-Shine
Coverage
Full coverage
Wear
8-hour long wear
Feel
Smooth, creamy, comfortable
Benefits
Plumps, hydrates, nourishes, conditions
	Explicit color in one swipe
 
  
  
  
  
  Pure Color Explicit
	Silk Matte Lipstick
Finish
Silk Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Silky smooth and creamy
Benefits
Explicit color in one swipe
Precise application
 
  
  
  
  
  Pure Color
Matte Lipstick
Finish
Matte
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
	Striking color in one swipe
 
  
  
  
  
  Pure Color
	Creme Lipstick
Finish
Creme
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
	Striking color in one swipe
 
  
  
  
  
  Pure Color
Hi-Lustre Lipstick
Finish
Hi-Lustre
Coverage
Medium coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
 
  
  
  
  
  Pure Color
Crystal Lipstick
Finish
Crystal Shine
Coverage
Medium coverage
Wear
Long-wearing
Feel
Creamy, comfortable
Benefits
A cult favorite
 
  
  
  
  
  Pure Color
	Crystal Balm
Finish
Sheer Balm
Coverage
Sheer, buildable coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
All-day lip plumping hydration
	A hint of glowing color
 
  
  
  
  
  Pure Color
	Whipped Matte Lip Color
Finish
Velvet Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Lightweight, powdery, non-sticky
Benefits
Infused with the nourishing benefits of Moringa Butter
 
  
  
  
  
  Pure Color
Melt-On Glosstick
Finish
Mirror Shine
Coverage
Sheer-to-medium coverage
Wear
Conditioning, hydrating wear
Feel
Melting solid gloss, comfortable
Benefits
Plumps & reflects
Enhances tone of natural lips
 
  
  
  
  
  Pure Color Explicit
	Slick Shine Lipstick
Finish
High-Shine
Coverage
Full coverage
Wear
8-hour long wear
Feel
Smooth, creamy, comfortable
Benefits
Plumps, hydrates, nourishes, conditions
	Explicit color in one swipe
 
  
  
  
  
  Pure Color Explicit
	Silk Matte Lipstick
Finish
Silk Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Silky smooth and creamy
Benefits
Explicit color in one swipe
Precise application
 
  
  
  
  
  Pure Color
Matte Lipstick
Finish
Matte
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
	Striking color in one swipe
 
  
  
  
  
  Pure Color
	Creme Lipstick
Finish
Creme
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
	Striking color in one swipe
 
  
  
  
  
  Pure Color
Hi-Lustre Lipstick
Finish
Hi-Lustre
Coverage
Medium coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
 
  
  
  
  
  Pure Color
Crystal Lipstick
Finish
Crystal Shine
Coverage
Medium coverage
Wear
Long-wearing
Feel
Creamy, comfortable
Benefits
A cult favorite
 
  
  
  
  
  Pure Color
	Crystal Balm
Finish
Sheer Balm
Coverage
Sheer, buildable coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
All-day lip plumping hydration
	A hint of glowing color
 
  
  
  
  
  Pure Color
	Whipped Matte Lip Color
Finish
Velvet Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Lightweight, powdery, non-sticky
Benefits
Infused with the nourishing benefits of Moringa Butter
Finish
Coverage
Wear
Feel
Benefits
The Lipstick Lineup
Find your lip-loving formula & finish.
Pure Color
 Melt-On Glosstick
Finish
Mirror Shine
Coverage
Sheer-to-medium coverage
Wear
Conditioning, hydrating wear
Feel
Melting solid gloss, comfortable
Benefits
Plumps & reflects
Enhances tone of natural lips
Pure Color Explicit
 Slick Shine Lipstick
Finish
High-Shine
Coverage
Full coverage
Wear
8-hour long wear
Feel
Smooth, creamy,
comfortable
Benefits
Plumps, hydrates, conditions
Explicit color in one swipe
 
  
  
  
  
  Pure Color
Silk Matte Lipstick 
Finish
Silk Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Silky smooth and creamy
Benefits
Explicit color in one swipe
Precise application
 
  
  
  
  
  Pure Color
Matte Lipstick
Finish
Matte
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
	Striking color in one swipe
 
  
  
  
  
  Pure Color
	Creme Lipstick
Finish
Creme
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
	Striking color in one swipe
 
  
  
  
  
  Pure Color
Hi-Lustre Lipstick
Finish
Hi-Lustre
Coverage
Medium coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
 
  
  
  
  
  Pure Color
Crystal Lipstick
Finish
Crystal Shine
Coverage
Medium coverage
Wear
Long-wearing
Feel
Creamy, comfortable
Benefits
A cult favorite
 
  
  
  
  
  Pure Color
Crystal Balm
Finish
Sheer Balm
Coverage
Sheer, buildable coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
All-day lip plumping hydration
A hint of glowing color
 
  
  
  
  
  Pure Color
Whipped Matte Lip Color
Finish
Velvet Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Lightweight, powdery, non-sticky
Benefits
Infused with the nourishing
benefits of Moringa Butter
Pure Color
 Melt-On Glosstick
Finish
Mirror Shine
Coverage
Sheer-to-medium coverage
Wear
Conditioning, hydrating wear
Feel
Melting solid gloss, comfortable
Benefits
Plumps & reflects
Enhances tone of natural lips
Pure Color Explicit
 Slick Shine Lipstick
Finish
High-Shine
Coverage
Full coverage
Wear
8-hour long wear
Feel
Smooth, creamy,
comfortable
Benefits
Plumps, hydrates, conditions
Explicit color in one swipe
 
  
  
  
  
  Pure Color
Silk Matte Lipstick 
Finish
Silk Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Silky smooth and creamy
Benefits
Explicit color in one swipe
Precise application
 
  
  
  
  
  Pure Color
Matte Lipstick
Finish
Matte
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
	Striking color in one swipe
 
  
  
  
  
  Pure Color
	Creme Lipstick
Finish
Creme
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
	Striking color in one swipe
 
  
  
  
  
  Pure Color
Hi-Lustre Lipstick
Finish
Hi-Lustre
Coverage
Medium coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
 
  
  
  
  
  Pure Color
Crystal Lipstick
Finish
Crystal Shine
Coverage
Medium coverage
Wear
Long-wearing
Feel
Creamy, comfortable
Benefits
A cult favorite
 
  
  
  
  
  Pure Color
Crystal Balm
Finish
Sheer Balm
Coverage
Sheer, buildable coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
All-day lip plumping hydration
A hint of glowing color
 
  
  
  
  
  Pure Color
Whipped Matte Lip Color
Finish
Velvet Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Lightweight, powdery, non-sticky
Benefits
Infused with the nourishing
benefits of Moringa Butter