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Liquid Lip

Pure Color

4.4 from 167 Reviews

Light as air. Lip loving care. Liquid lip goes whipped.

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Pure Color Matte Lipstick

Pure Color
Matte Lipstick

Matte

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Pure Color Creme Lipstick

Pure Color
Creme Lipstick

Creme

Full coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Hi-Lustre Lipstick

Pure Color
Hi-Lustre Lipstick

Hi-Lustre

Medium coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Crystal Lipstick

Pure Color
Crystal Lipstick

Crystal Shine

Medium coverage

Long-wearing

Creamy, comfortable

A cult favorite

Pure Color Revitalizing Crystal Balm

Pure Color
Crystal Balm

Sheer Balm

Sheer, buildable coverage

10-hour long wear

Creamy, comfortable

All-day lip plumping hydration
A hint of glowing color

Pure Color Whipped Matte Lip Color

Pure Color
Whipped Matte Lip Color

Velvet Matte

Full coverage

12-hour long wear

Lightweight, powdery, non-sticky

Infused with the nourishing benefits of Moringa Butter

Pure Color Illuminating Shine Lipstick

Pure Color
Illuminating Shine

Sheer Shine

Sheer to medium, buildable coverage

8-hour long wear

Lightweight, conditioning

A pop of color
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