Confidence is unstoppable.

*Circana/U.S. Prestige Beauty Total
Measured Market, Makeup Product Unit Sales,
12 Months Ending February 2023.

Makeup Best Sellers


Double Wear

Stay-in-Place Foundation


24-hour wear. Flawless, natural, matte foundation.

57 shades

Pure Color

Matte Lipstick


Striking, longwear color in velvety Matte finish.

38 shades

Double Wear

Sheer Long-Wear Foundation SPF 19


Sheer makeup with all-day long wear staying power.

27 shades

Pure Color

Creme Lipstick


Striking, longwear color in dimensional Creme finish.

31 shades

Pure Color

Hi-Lustre Lipstick


Striking, longwear color in shimmering Hi-Lustre finish.

10 shades

Pure Color

Whipped Matte Lip Color with Moringa Butter


Light as air. Lip loving care. Liquid lip goes whipped.

12 shades

Double Wear

Radiant Concealer


Loves your skin with nourishing botanical extracts.

22 shades

Futurist Hydra Rescue

Moisturizing Foundation SPF 45


Flawless makeup with serious skincare.

28 shades

Double Wear

Stay-in-Place Flawless Wear Concealer


24-hour flawless wear. Wand applicator.

22 shades
Extreme Black

Little Black Primer™

Tint. Amplify. Set


Wear it 3 ways: Tint. Amplify. Set.

1 shades

Double Wear

Maximum Cover Camouflage Foundation for Face and Body SPF 15


Full, concealing Matte coverage. Waterproof. Long-wear.

15 shades