January 1,

With their open-armed “enjoy me!” invitation to any-and everyone, flowers are arguably one of the most welcoming things on earth. So it’s no surprise that building flower crowns can be a meaningful social experience—an idea cultivated by creative consultant and event floral designer Christy Doramus. Christy literally wrote the book on flower crowns, well before the web was set ablaze by other tutorials, but it’s her penchant for positioning them as a social affair that gives her flower crowns a special flair.

"It's something that brings people together," Christy says. “Creating flower crowns at a bridal shower, baby shower or even a work event gives you the chance to connect with other people because it’s both really creative and a bit time consuming. And as cheesy as it sounds, flower crowns can represent the circle of friendship."

As cheesy as it sounds, flower crowns can represent the circle of friendship.

Case in point: Christy and her bridesmaids actually made flower crowns while killing time before her wedding ceremony. Now, inspired by the notes of our new Beautiful Belle fragrance, Christy recently customized a flower crown for Estée Lauder using gardenias, gardenia foliage, garden roses, blush roses, tuberose and irises. She shares her simple approach for how you and your crew can create flower crowns at your next party—amazing group Instas, guaranteed.