Tell the world what you are all about. Confident. Independent. Born to Shine.

Pure beauty. Soft femininity. This dewy, tinted lip balm glides on for a bloom of custom color and a lip-fitting, light-reflecting, plumping gloss finish. More hug. More volume. More you.

8-hour barrier strengthening and hydration—powered by BerryInfuse. Visibly relieves dryness, peeling and fine lines.

8-hour wear that stays color-true. Leaves lips looking healthy, glowing, dimensional. True MLBB (My Lips But Better).

Transforms as you apply, melting from gelée in the stick to conditioning oil on the lips. Lightweight.

Special true-hue ingredients respond to your lips’ unique chemistry to create a super flattering color all your own. Very sheer to sheer-medium coverage.

Pure beauty. The fluted case exudes quiet luxury. Heritage touches, made modern.