Pure Color Love
There are no rules in Love–so play, mix and remix to make every look your very own.
Fly solo with a single shade. Layer up for custom color or selfie-worthy styling—see How to Use below for a few looks to start you off.
Whichever Love you love, start creating your playlist today.
Comes in four trending-now finishes, each in multiple must-have shades:
- Ultra Mattes: the boldest, vibrantly rich and dramatic. Lasting wear—keeps that “just applied” look for hours.
- Shimmer Pearls: high-sheen, high-impact, with a balmy texture.
- Cooled Chromes: take shine to the extreme with a high-gleam sparkling effect.
- Edgy Cremes: lavish lips with creamy, comfy modern color.
Every shade is comfortable and super-smooth as it glides on, non-drying on your lips, and lasts for hours.
Pure Color Love is packed with a superfruit cocktail of Pomegranate, Mango and Açai power oils. Lips feel smooth, soft and moisturized. The lipstick texture feels weightless, yet wonderful.
And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive.