Every year, beauty experts, editors and enthusiasts test thousands of products to find out one thing: Are they really worth the hype? While we pride ourselves in always delivering the best of the best in beauty, 2 of our newest innovations are commanding extra attention across the industry—and they’ve earned some of 2025’s biggest beauty awards.
Discover more about these award-winning beauty products and why they’re worth the hype.
Elle Future of Beauty Awards 2025 Winner
Best Eye Cream for Wrinkles
Advanced Night Repair Eye Lift + Sculpt
Elle editors gave this derm-advanced eye cream their stamp of approval. This transformational formula targets both dynamic and static wrinkles while visibly lifting, sculpting and remodeling the entire eye area for a more youthful look.
Allure Best of Beauty Awards 2025 Winner
Best Full-Coverage Concealer
Double Wear Stay-in-Place Concealer
All eyes are on this buildable, natural matte concealer. Whether you’re looking for the perfect concealer for contouring or weightless, all-day coverage, this multi-use formula deserves a permanent spot in your makeup routine.
Want more? Shop our bestsellers and discover more of the best in beauty.
