The Red Lip
The ultimate symbol of confidence and power, a bold red lip
is a timeless beauty staple.
The Classic: Full Red Lip
Apply Pure Color Illuminating Shine Lipstick in shade #914 Unpredictable,
first to the bottom lip then the top. For extra precision,
apply another layer using a lip brush to perfect the corners and edges.
The Trend: Wine-Stained Lips
Take an ethereal twist on the classic with an easy-to-apply wine-stained lip look.
Conceal around the lip line, then swipe on Pure Color Whipped Matte Lip Color in shade
#932 Love Fever, blotting and blurring with fingertips, focusing on the center.
This famous technique is a makeup artist favorite to enhance
and define the natural bone structure.
The Classic: Bronzer Contour
Use a fluffy powder brush to apply Bronze Goddess Powder Bronzer in a “3” motion along
the side of the face—from forehead, up the hollows of cheeks to underneath the chin.
The Trend: Blush Contour
Use your blush as your cheek contour by applying it along the apples
and hollows of the cheeks to the hairline.
The Smoky Eye
What makes this sultry technique so popular is its versatility.
It’s perfect for any occasion, eye shape and eye color.
The Classic: Signature Neutrals
Smudge Double Wear 24H Waterproof Eye Pencil in shade #01 Onyx along lower
and upper lashlines, extending the smudge up toward the crease. Apply Pure Color Envy
Luxe Eyeshadow Quad in #04 Desert Dunes over smudged liner for a neutral brown smoky,
or #05 Grey Haze for a classic gunmetal look.
The Trend: Monochromatic Color
Change up the same technique with a bold tone-on-tone color combination—like
#03 Aubergine Dream Eye Quad paired with the Eye Pencil in shade #09 Aubergine,
or #02 Indigo Night Eye Quad paired with Eye Pencil in shade #06 Sapphire Sky.