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Lipstick

Pure Color

4.5 from 121 Reviews

Mood-boosting shades. All-day lip plumping hydration.

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Pure Color Crystal Balm

Supercharged shades for every mood.

002 Cosmic Crystal

002 COSMIC CRYSTAL

002 COSMIC CRYSTAL

002 Cosmic Crystal

PURE

COLOR

004 Caring Crystal

004 CARING CRYSTAL

004 CARING CRYSTAL

004 Caring Crystal

PURE

CARE

005 Love Crystal

005 LOVE CRYSTAL

005 LOVE CRYSTAL

005 Love Crystal

PURE

ENERGY

PLUMPING

HYDRATION

003 Sun Crystal

003 SUN CRYSTAL

003 SUN CRYSTAL

003 Sun Crystal

SOOTHE &

REVITALIZE

006 Hope Crystal

006 HOPE CRYSTAL

006 HOPE CRYSTAL

006 Hope Crystal

MOOD-

BOOSTING

SHADES

007 Divine Crystal

007 DIVINE CRYSTAL

007 DIVINE CRYSTAL

007 Divine Crystal

The Lipstick Lineup

Find your lip-loving formula & finish.

Finish

Coverage

Wear

Feel

Benefits

Pure Color Matte Lipstick

Pure Color
Matte Lipstick

Matte

Full coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Creme Lipstick

Pure Color
Creme Lipstick

Creme

Full coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Hi-Lustre Lipstick

Pure Color
Hi-Lustre Lipstick

Hi-Lustre

Medium coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Crystal Lipstick

Pure Color
Crystal Lipstick

Crystal Shine

Medium coverage

Long-wearing

Creamy, comfortable

A cult favorite

Pure Color Revitalizing Crystal Balm

Pure Color
Crystal Balm

Sheer Balm

Sheer, buildable coverage

10-hour long wear

Creamy, comfortable

All-day lip plumping hydration
A hint of glowing color

Pure Color Whipped Matte Lip Color

Pure Color
Whipped Matte Lip Color

Velvet Matte

Full coverage

12-hour long wear

Lightweight, powdery, non-sticky

Infused with the nourishing benefits of Moringa Butter

Pure Color Illuminating Shine Lipstick

Pure Color
Illuminating Shine

Sheer Shine

Sheer to medium, buildable coverage

8-hour long wear

Lightweight, conditioning

A pop of color
A burst of hydrating shine

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