Home / Lipstick Pure Color 4.5 from 121 Reviews Mood-boosting shades. All-day lip plumping hydration. Add to Bag Pure Color Crystal BalmSupercharged shades for every mood.002 Cosmic Crystal 002 Cosmic Crystal PURECOLOR 004 Caring Crystal 004 Caring Crystal PURECARE 005 Love Crystal 005 Love Crystal PUREENERGY PLUMPINGHYDRATION 003 Sun Crystal 003 Sun Crystal SOOTHE &REVITALIZE 006 Hope Crystal 006 Hope Crystal MOOD-BOOSTINGSHADES 007 Divine Crystal 007 Divine Crystal The Lipstick LineupFind your lip-loving formula & finish.FinishCoverageWearFeelBenefits Pure ColorMatte LipstickMatteFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCreme LipstickCremeFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorHi-Lustre LipstickHi-LustreMedium coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCrystal LipstickCrystal ShineMedium coverageLong-wearingCreamy, comfortableA cult favoriteSHOP NOW Pure ColorCrystal BalmSheer BalmSheer, buildable coverage10-hour long wearCreamy, comfortableAll-day lip plumping hydrationA hint of glowing colorSHOP NOW Pure ColorWhipped Matte Lip ColorVelvet MatteFull coverage12-hour long wear Lightweight, powdery, non-stickyInfused with the nourishing benefits of Moringa ButterSHOP NOW Pure ColorIlluminating ShineSheer ShineSheer to medium, buildable coverage8-hour long wearLightweight, conditioningA pop of colorA burst of hydrating shineSHOP NOW Reviews