May 29,
photo of estee lauder model with perfectionist pro firm + lift serum for firming skin

Noticing the appearance of sagging skin? Plenty of factors can contribute to a loss of firmness in your face. Understanding why it’s happening and the products you need to care for it properly are key to keeping skin firm and supple. Some formulas with lifting, firming ingredients can help improve the appearance of skin sagging. 

Discover our complete guide to achieving firmer skin. Plus, learn how to do our daily self-lifting ritual, using our Perfectionist Pro Firm+ Lift Serum.

What causes skin sagging?

As we age, our skin loses collagen and elasticity—both of which are essential in giving skin its youthful, bouncy appearance. This can cause a sagging appearance on your face, neck and undereye area. Loss of firmness can also be caused by sun damage and other lifestyle factors.

Can you improve the appearance of skin sagging?

Skin sagging is an inevitable part of the aging process, but products formulated with proven skin firming ingredients like peptides and retinol can target loss of firmness and improve skin’s appearance over time.

How to get & maintain firm skin

Keep scrolling to discover 7 daily skincare habits you can follow to achieve and maintain a plumper, younger-looking complexion.

1. Start with a clean slate—morning and night.
Kick your morning and nighttime routine off with a gentle, non-drying cleanser that won’t strip the skin of essential moisture. Our Advanced Night Cleansing Gelée with 15 Amino Acids washes away makeup and impurities from skin’s surface while gently cleansing skin.

2. Protect your skin with SPF daily.
Sun damage can lead to visible signs of skin aging, including loss of firmness. We always recommend starting your day with sunscreen and reapplying throughout the day. Our Perfectionist Pro Multi-Defense UV Gel with SPF 50 provides UVA/UVB protection and contains antioxidants for protection against free radical damage, pollution and other environmental aggressors that lead to visible signs of aging.

3. Add a skin firming serum to your routine.
Try a powerful serum for skin firming like our Perfectionist Pro Rapid Firm + Lift Serum. Featuring Hexapeptide 8+9, this treatment delivers lifting, firming, line-smoothing power while fortifying skin’s support network. Elasticity and bounce are improved.

4. Use a skin firming cream.
Add a moisturizer with skin firming ingredients to your routine that can plump and hydrate. Our bestselling  Revitalizing Supreme+ Moisturizer is beloved for its firming, lifting and radiance-boosting benefits. Featuring ingredients like Hibiscus Morning Bloom Extract, it helps empower skin to reveal its youth potential. Your skin can have it all: firmness, strength, radiance.

Pro tip: Don’t forget your neck! This area can also be affected by skin sagging, so be sure to apply your skin firming moisturizer to both your face and neck.

5. Try a retinol treatment 2-3 times per week.
Retinol is a powerhouse anti-aging ingredient. Including a retinol treatment like Perfectionist Pro Rapid Renewal Retinol Treatment in your routine can help reduce lines over time. This high-grade treatment fights the look of fine lines, wrinkles, dark spots and more to reveal a newly soft, smooth and supple skin texture.

6. Care for the skin around your eyes.
The appearance of skin sagging can also affect the delicate skin around your eyes. An eye cream like Revitalizing Supreme+ Eye Balm can help improve firmness and elasticity for a supple, less puffy and more lifted look around the eyes.

7. Treat your skin overnight. 
Let your skincare do the work while you sleep. A night cream like Revitalizing Supreme+ Night Moisturizer is specially concentrated to work at night. The formula helps re-ignite skin’s power to feel firmer and look more lifted while helping reduce the look of lines and other signs of aging over time.

photo of perfectionist firm + lift serum on model
How soon should I add skin firming products to my routine?

You can start adding skin firming formulas to your routine in your 20s and 30s before signs of aging become more noticeable.

Want more? Try our Self-Lift Ritual using Perfectionist Pro Firm + Lift Serum.

STEP 1: Chin
Apply the recommended amount of Perfectionist Pro Firm + Lift Serum to your face. Glide under chin with the back of your hand from left to right. Repeat this step 3 times.

STEP 2: Face
With your index and middle finger, glide from your chin along your nasolabial to the side of the nose.

Gently glide down the side of the nose, use your ring finger to glide towards the ear. Continue towards the temple until the end of your palm reaches the temple. Repeat this step 3 times.

STEP 3: Forehead
Using both hands, place your fingers at your eyebrows and slowly glide up towards the hairline. Repeat this step 3 times.

STEP 4: Finish
Glide along the hairline and end at your collarbone.

Tip: For best results, use firm pressure for outward and upward movements. Use no pressure moving toward the center of the face or downward.

Searching for more skincare tips? Chat Live with an Estée expert for 1-on-1 advice or take our Skincare Quiz to discover the perfect routine for you.