Home / Lipstick Pure Color 4.5 from 36 Reviews Striking, longwear color in shimmering Hi-Lustre finish. Add to Bag Pure Color Hi-Lustre LipstickShades that flatter all.563 Hot Kiss 563 Hot Kiss 566 Frosted Apricot 566 Frosted Apricot 130 Slow Burn 130 Slow Burn 546 Angel Lips 546 Angel Lips 333 Persuasive 333 Persuasive 420 Rebellious Rose 420 Rebellious Rose 221 Pink Parfait 221 Pink Parfait 565 Starlit Pink 565 Starlit Pink 223 Candy 223 Candy 111 Tiger Eye 111 Tiger Eye The Lipstick LineupFind your lip-loving formula & finish.FinishCoverageWearFeelBenefits Pure ColorMatte LipstickMatteFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCreme LipstickCremeFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorHi-Lustre LipstickHi-LustreMedium coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCrystal LipstickCrystal ShineMedium coverageLong-wearingCreamy, comfortableA cult favoriteSHOP NOW Pure ColorCrystal BalmSheer BalmSheer, buildable coverage10-hour long wearCreamy, comfortableAll-day lip plumping hydrationA hint of glowing colorSHOP NOW Pure ColorWhipped Matte Lip ColorVelvet MatteFull coverage12-hour long wear Lightweight, powdery, non-stickyInfused with the nourishing benefits of Moringa ButterSHOP NOW Pure ColorIlluminating ShineSheer ShineSheer to medium, buildable coverage8-hour long wearLightweight, conditioningA pop of colorA burst of hydrating shineSHOP NOW SOME OF OUR FAVORITE POSTS#PureColorReviews