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Lipstick

Pure Color

4.4 from 42 Reviews

Striking, longwear color in velvety Matte finish.

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Shades that flatter all.

667 Deny All

667 Deny All

667 Deny All

667 Deny All

856 Object of Desire

856 Object of Desire

856 Object of Desire

856 Object of Desire

612
Lead You On

612 Lead You On

612 Lead You On

612 Lead You On

571 Independent

571 Independent

571 Independent

571 Independent

860 Sultry

860 Sultry

860 Sultry

860 Sultry

626 Next Romance

626 Next Romance

626 Next Romance

626 Next Romance

567
Knowing

567 Knowing

567 Knowing

567 Knowing

836 Love Bite

836 Love Bite

836 Love Bite

836 Love Bite

829 Exposé

829 Exposé

829 Exposé

829 Exposé

569 Fearless

569 Fearless

569 Fearless

569 Fearless

LONG-WEARING

559 Demand

559 Demand

559 Demand

559 Demand

828
In Control

828 In Control

828 In Control

828 In Control

682
After Hours

682 After Hours

682 After Hours

682 After Hours

676 Flirtatious

676 Flirtatious

676 Flirtatious

676 Flirtatious

688 Idol

688 Idol

688 Idol

688 Idol

662 Rule Maker

662 Rule Maker

662 Rule Maker

662 Rule Maker

690
Don't Stop

690 Don't Stop

690 Don't Stop

690 Don't Stop

809 Secret Scandal

809 Secret Scandal

809 Secret Scandal

809 Secret Scandal

616 Enigma

616 Enigma

616 Enigma

616 Enigma

570 Fiercely

570 Fiercely

570 Fiercely

570 Fiercely

855 Risk It All

855 Risk It All

855 Risk It All

855 Risk It All

606 Red Ego

606 Red Ego

606 Red Ego

606 Red Ego

680 Rule Breaker

680 Rule Breaker

680 Rule Breaker

680 Rule Breaker

812 Change The World

812 Change The World

812 Change The World

812 Change The World

420
Rebellious Rose

420 Rebellious Rose

420 Rebellious Rose

420 Rebellious Rose

689 Dark Desire

689 Dark Desire

689 Dark Desire

689 Dark Desire

868 Influential

868 Influential

868 Influential

868 Influential

699 Thrill Me

699 Thrill Me

699 Thrill Me

699 Thrill Me

LIP-ADORING

600
Visionary

600 Visionary

600 Visionary

600 Visionary

557
Fragile Ego

557 Fragile Ego

557 Fragile Ego

557 Fragile Ego

333
Persuasive

333 Persuasive

333 Persuasive

333 Persuasive

666
Captivated

666 Captivated

666 Captivated

666 Captivated

669 Stolen Heart

669 Stolen Heart

669 Stolen Heart

669 Stolen Heart

681
Lure You In

681 Lure You In

681 Lure You In

681 Lure You In

888
Power Kiss

888 Power Kiss

888 Power Kiss

888 Power Kiss

683 Speak Up

683 Speak Up

683 Speak Up

683 Speak Up

806 No Concessions

806 No Concessions

806 No Concessions

806 No Concessions

816 Suit Up

816 Suit Up

816 Suit Up

816 Suit Up

Finish

Coverage

Wear

Feel

Benefits

Pure Color Matte Lipstick

Pure Color
Matte Lipstick

Matte

Full coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Creme Lipstick

Pure Color
Creme Lipstick

Creme

Full coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Hi-Lustre Lipstick

Pure Color
Hi-Lustre Lipstick

Hi-Lustre

Medium coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color Crystal Lipstick

Pure Color
Crystal Lipstick

Crystal Shine

Medium coverage

Long-wearing

Creamy, comfortable

A cult favorite

Pure Color Revitalizing Crystal Balm

Pure Color
Crystal Balm

Sheer Balm

Sheer, buildable coverage

10-hour long wear

Creamy, comfortable

All-day lip plumping hydration
A hint of glowing color

Pure Color Whipped Matte Lip Color

Pure Color
Whipped Matte Lip Color

Velvet Matte

Full coverage

12-hour long wear

Lightweight, powdery, non-sticky

Infused with the nourishing benefits of Moringa Butter

Pure Color Illuminating Shine Lipstick

Pure Color
Illuminating Shine

Sheer Shine

Sheer to medium, buildable coverage

8-hour long wear

Lightweight, conditioning

A pop of color
A burst of hydrating shine

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