Home / Lipstick Pure Color 4.3 from 43 Reviews Striking, longwear color in velvety Matte finish. Add to Bag Pure Color Matte LipstickShades that flatter all.667 Deny All 667 Deny All 856 Object of Desire 856 Object of Desire 612Lead You On 612 Lead You On 571 Independent 571 Independent 860 Sultry 860 Sultry 626 Next Romance 626 Next Romance 567Knowing 567 Knowing 836 Love Bite 836 Love Bite 829 Exposé 829 Exposé 569 Fearless 569 Fearless LONG-WEARING 559 Demand 559 Demand 828In Control 828 In Control 682After Hours 682 After Hours 676 Flirtatious 676 Flirtatious 688 Idol 688 Idol 662 Rule Maker 662 Rule Maker 690Don't Stop 690 Don't Stop 809 Secret Scandal 809 Secret Scandal 616 Enigma 616 Enigma 570 Fiercely 570 Fiercely 855 Risk It All 855 Risk It All 606 Red Ego 606 Red Ego 680 Rule Breaker 680 Rule Breaker 812 Change The World 812 Change The World 420Rebellious Rose 420 Rebellious Rose 689 Dark Desire 689 Dark Desire 868 Influential 868 Influential 699 Thrill Me 699 Thrill Me LIP-ADORING 600Visionary 600 Visionary 557Fragile Ego 557 Fragile Ego 333Persuasive 333 Persuasive 666Captivated 666 Captivated 669 Stolen Heart 669 Stolen Heart 681Lure You In 681 Lure You In 888Power Kiss 888 Power Kiss 683 Speak Up 683 Speak Up 806 No Concessions 806 No Concessions 816 Suit Up 816 Suit Up The Lipstick LineupFind your lip-loving formula & finish.FinishCoverageWearFeelBenefits Pure ColorMatte LipstickMatteFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCreme LipstickCremeFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorHi-Lustre LipstickHi-LustreMedium coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCrystal LipstickCrystal ShineMedium coverageLong-wearingCreamy, comfortableA cult favoriteSHOP NOW Pure ColorCrystal BalmSheer BalmSheer, buildable coverage10-hour long wearCreamy, comfortableAll-day lip plumping hydrationA hint of glowing colorSHOP NOW Pure ColorWhipped Matte Lip ColorVelvet MatteFull coverage12-hour long wear Lightweight, powdery, non-stickyInfused with the nourishing benefits of Moringa ButterSHOP NOW Pure ColorIlluminating ShineSheer ShineSheer to medium, buildable coverage8-hour long wearLightweight, conditioningA pop of colorA burst of hydrating shineSHOP NOW SOME OF OUR FAVORITE POSTS#PureColorReviews
